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Research Details
Energy Gel: A New Product Introduction (A)
Abstract
This case involves an analysis of the decision regarding a new product introduction. The main issues for discussion are: sunk costs, incremental costs, cannibalization, shared facilities, and the treatment of inflation.
Type
Case
Author(s)
Artur Raviv, Jan Henrich, Gero Steinroeder
Date Published
01/01/2003
Citations
Raviv, Artur, Jan Henrich, and Gero Steinroeder. Energy Gel: A New Product Introduction (A). Case 5-403-756(A) (KEL083).
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