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Research Details

Energy Gel: A New Product Introduction (A)

Abstract

This case involves an analysis of the decision regarding a new product introduction. The main issues for discussion are: sunk costs, incremental costs, cannibalization, shared facilities, and the treatment of inflation.

Type

Case

Author(s)

Artur Raviv, Jan Henrich, Gero Steinroeder

Date Published

07/14/2016

Citations

Raviv, Artur, Jan Henrich, and Gero Steinroeder. Energy Gel: A New Product Introduction (A). Case 5-403-756(A) (KEL083).

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