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Home | Faculty & Research Overview | Research

Research Details

Advertising Dynamics and Competitive Advantage, Rand Journal of Economics

Type

Article

Author(s)

Sarit Markovich, Ulrich Doraszelski

Date Published

2007

Citations

Markovich, Sarit, and Ulrich Doraszelski. 2007. Advertising Dynamics and Competitive Advantage. Rand Journal of Economics. 38(3): 1-38.

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