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Research Details
Advertising Dynamics and Competitive Advantage, Rand Journal of Economics
Type
Article
Author(s)
Sarit Markovich, Ulrich Doraszelski
Date Published
2007
Citations
Markovich, Sarit, and Ulrich Doraszelski. 2007. Advertising Dynamics and Competitive Advantage. Rand Journal of Economics. 38(3): 1-38.
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