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Research Details
. A Ticket for Your Thoughts: Method for Predicting Movie Trailer Recall and Future Ticket Sales Using Neural Similarity Among Moviegoers, Journal of Consumer Research
Type
Article
Author(s)
Moran Cerf, Samuel Barnett
Date Published
2017
Citations
Cerf, Moran, and Samuel Barnett. 2017. . A Ticket for Your Thoughts: Method for Predicting Movie Trailer Recall and Future Ticket Sales Using Neural Similarity Among Moviegoers. Journal of Consumer Research.
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