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Research Details

. A Ticket for Your Thoughts: Method for Predicting Movie Trailer Recall and Future Ticket Sales Using Neural Similarity Among Moviegoers, Journal of Consumer Research

Type

Article

Author(s)

Moran Cerf

Date Published

2017

Citations

Cerf, Moran. 2017. . A Ticket for Your Thoughts: Method for Predicting Movie Trailer Recall and Future Ticket Sales Using Neural Similarity Among Moviegoers. Journal of Consumer Research.

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