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Research Details
Meaningful Brands from Meaningless Differentation: The Dependence on Irrelevant Attributes, Journal of Marketing Research
Type
Article
Author(s)
Gregory Carpenter, Rashi Glazer, Kent Nakamoto
Date Published
1994
Citations
Carpenter, Gregory, Rashi Glazer, and Kent Nakamoto. 1994. Meaningful Brands from Meaningless Differentation: The Dependence on Irrelevant Attributes. Journal of Marketing Research.(3): 339-350.
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