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Consumer Heterogeneity and Competitive Price-Matching Guarantees, Marketing Science
Yuxin Chen, Chakravarthi Narasimhan, Z.John Zhang
Chen, Yuxin, Chakravarthi Narasimhan, and Z.John Zhang. 2001. Consumer Heterogeneity and Competitive Price-Matching Guarantees. Marketing Science. 20(3): 300-314.
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