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Research Details
Bracing for the Psychological Storm: Proactive versus Reactive Compensatory Consumption, Journal of Consumer Research
Type
Article
Author(s)
Soo Kim, Derek D. Rucker
Date Published
2012
Citations
Kim, Soo, and Derek D. Rucker. 2012. Bracing for the Psychological Storm: Proactive versus Reactive Compensatory Consumption. Journal of Consumer Research. 39: 815-830.
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