Take Action

Home | Faculty & Research Overview | Research

Research Details

PlayStation 5 Launch

Abstract

In the world of gaming consoles, Sony's PlayStation was king, both in terms of consoles sold and number of exclusively compatible games. Similar to its chief competitor in the space, Microsoft's Xbox, PlayStation released an updated version of its console every six to seven years, along with a slew of new games designed to be compatible with the new gaming system. Sony first made public its plan to launch its next-generation console, the PS5, in early 2019. A year later, however, key questions, such as the new console's price and launch date, were still unanswered, and analysts wondered whether the COVID-19 pandemic had jeopardized Sony's production and shipment schedule for the PS5.

Type

Case

Author(s)

Michal Maimaran

Date Published

11/13/2020

Citations

Maimaran, Michal. PlayStation 5 Launch. Case 5-420-756.

You must be a university instructor, corporate trainer, or Kellogg student or alumnus to request a preview.

REQUEST PREVIEW
KELLOGG INSIGHT

Explore leading research and ideas

Find articles, podcast episodes, and videos that spark ideas in lifelong learners, and inspire those looking to advance in their careers.
learn more

COURSE CATALOG

Review Courses & Schedules

Access information about specific courses and their schedules by viewing the interactive course scheduler tool.
LEARN MORE

DEGREE PROGRAMS

Discover the path to your goals

Whether you choose our Full-Time, Part-Time or Executive MBA program, you’ll enjoy the same unparalleled education, exceptional faculty and distinctive culture.
learn more

Take Action