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Finding Truth in Cause-Related Advertising: A Lexical Analysis of Brands' Health, Environment, and Social Justice Communications on Twitter, Journal of Values-Based Leadership
Aron Culotta, Jennifer Cutler, Junzhe Zheng
Culotta, Aron, Jennifer Cutler, and Junzhe Zheng. 2015. Finding Truth in Cause-Related Advertising: A Lexical Analysis of Brands' Health, Environment, and Social Justice Communications on Twitter. Journal of Values-Based Leadership. 8(2): 7-21.
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