Take Action
Home | Faculty & Research Overview | Research
Research Details
Finding Truth in Cause-Related Advertising: A Lexical Analysis of Brands' Health, Environment, and Social Justice Communications on Twitter, Journal of Values-Based Leadership
Type
Article
Author(s)
Aron Culotta, Jennifer Cutler, Junzhe Zheng
Date Published
2015
Citations
Culotta, Aron, Jennifer Cutler, and Junzhe Zheng. 2015. Finding Truth in Cause-Related Advertising: A Lexical Analysis of Brands' Health, Environment, and Social Justice Communications on Twitter. Journal of Values-Based Leadership.(2): 7-21.
KELLOGG INSIGHT
Explore leading research and ideas
Find articles, podcast episodes, and videos that spark ideas in lifelong learners, and inspire those looking to advance in their careers.
learn more
COURSE CATALOG
Review Courses & Schedules
Access information about specific courses and their schedules by viewing the interactive course scheduler tool.
LEARN MORE
DEGREE PROGRAMS
Discover the path to your goals
Whether you choose our Full-Time, Part-Time or Executive MBA program, you’ll enjoy the same unparalleled education, exceptional faculty and distinctive culture.
learn more