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Research Details

Finding Truth in Cause-Related Advertising: A Lexical Analysis of Brands' Health, Environment, and Social Justice Communications on Twitter, Journal of Values-Based Leadership

Type

Article

Author(s)

Jennifer Cutler

Date Published

2015

Citations

Cutler, Jennifer. 2015. Finding Truth in Cause-Related Advertising: A Lexical Analysis of Brands' Health, Environment, and Social Justice Communications on Twitter. Journal of Values-Based Leadership. 8(2): 7-21.

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