Turbo-Marketing Through Time Compression, Journal of Business Strategy
Presents guide questions concerning the suitability of turbo marketing approach to a company. Presence of large and attractive time-sensitive market; Feasibility of a company to shorten cycle time; Principles to reduce cycle time; Costs of following a turbo marketing strategy.
Kotler, Philip. 1991. Turbo-Marketing Through Time Compression. Journal of Business Strategy. 12(5): 24-29.