Home | Faculty & Research Overview | Research
Does a $3M Super Bowl Ad Make Sense in a Recession?, Advertising Age
Timothy Calkins, Derek D. Rucker
Calkins, Timothy, and Derek D. Rucker. 2009. Does a $3M Super Bowl Ad Make Sense in a Recession?. Advertising Age.LINK
Explore leading research and ideas
Find articles, podcast episodes, and videos that spark ideas in lifelong learners, and inspire those looking to advance in their careers.
Review Courses & Schedules
Access information about specific courses and their schedules by viewing the interactive course scheduler tool.
Discover the path to your goals
Whether you choose our Full-Time, Part-Time or Executive MBA program, you’ll enjoy the same unparalleled education, exceptional faculty and distinctive culture.