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The New CMO: Leading Change from the Inside Out and the Outside In, Forbes

Abstract

Increasingly, chief marketing officers are charged with transforming the a corporation's culture. This is generally approached as an internal change process. In this article, we explore the experience of Jim Stengel, former CMO of P&G, and how he combined internal and external change to transform the culture at P&G.

Type

Article

Author(s)

Gregory Carpenter

Date Published

2015

Citations

Carpenter, Gregory. 2015. The New CMO: Leading Change from the Inside Out and the Outside In. Forbes.

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