Home | Faculty & Research Overview | Research
The New CMO: Leading Change from the Inside Out and the Outside In, Forbes
Increasingly, chief marketing officers are charged with transforming the a corporation's culture. This is generally approached as an internal change process. In this article, we explore the experience of Jim Stengel, former CMO of P&G, and how he combined internal and external change to transform the culture at P&G.
Carpenter, Gregory. 2015. The New CMO: Leading Change from the Inside Out and the Outside In. Forbes.
Explore leading research and ideas
Find articles, podcast episodes, and videos that spark ideas in lifelong learners, and inspire those looking to advance in their careers.
Review Courses & Schedules
Access information about specific courses and their schedules by viewing the interactive course scheduler tool.
Discover the path to your goals
Whether you choose our Full-Time, Part-Time or Executive MBA program, you’ll enjoy the same unparalleled education, exceptional faculty and distinctive culture.