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Uniting the tribes: Using Text for Marketing Insight, Journal of Marketing
Ashlee Humphreys, J. Berger, Wendy Moe, David Schweidel, Oded Netzer, Stephan Ludwig
Humphreys, Ashlee, J. Berger, Wendy Moe, David Schweidel, Oded Netzer, and Stephan Ludwig. 2021. Uniting the tribes: Using Text for Marketing Insight. Journal of Marketing.
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