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Research Details

Uniting the tribes: Using Text for Marketing Insight, Journal of Marketing

Type

Article

Author(s)

Ashlee Humphreys, J. Berger, Wendy Moe, David Schweidel, Oded Netzer, Stephan Ludwig

Date Published

2021

Citations

Humphreys, Ashlee, J. Berger, Wendy Moe, David Schweidel, Oded Netzer, and Stephan Ludwig. 2021. Uniting the tribes: Using Text for Marketing Insight. Journal of Marketing.

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