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Research Details
Uniting the tribes: Using Text for Marketing Insight, Journal of Marketing
Type
Article
Author(s)
Ashlee Humphreys, J. Berger, Wendy Moe, David Schweidel, Oded Netzer, Stephan Ludwig
Date Published
2021
Citations
Humphreys, Ashlee, J. Berger, Wendy Moe, David Schweidel, Oded Netzer, and Stephan Ludwig. 2021. Uniting the tribes: Using Text for Marketing Insight. Journal of Marketing.
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