Journal Article

Uniting the tribes: Using Text for Marketing Insight

Journal of Marketing
Author(s)

Ashlee Humphreys

J. Berger

Wendy Moe

David Schweidel

Oded Netzer

Stephan Ludwig

Date Published: 2021
Citations: Humphreys, Ashlee, J. Berger, Wendy Moe, David Schweidel, Oded Netzer, Stephan Ludwig. 2021. Uniting the tribes: Using Text for Marketing Insight. Journal of Marketing.