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The Advantages of Entry in the Growth Stage of the Product Life Cycle: An Empirical Analysis, Journal of Marketing Research
Venkatesh Shankar, Gregory Carpenter, Lakshman Krishnamurthi
Shankar, Venkatesh, Gregory Carpenter, and Lakshman Krishnamurthi. 1999. The Advantages of Entry in the Growth Stage of the Product Life Cycle: An Empirical Analysis. Journal of Marketing Research. 36(2): 269-276.
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