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Fear of Detection and Efficacy of Prevention: Leveraging Construal Level to Enhance Detection versus Prevention Message Effectiveness, Journal of Marketing Research

Type

Article

Author(s)

Chethana Achar, Nidhi Agrawal, Meng-Hua Hsieh

Date Published

2020

Citations

Achar, Chethana, Nidhi Agrawal, and Meng-Hua Hsieh. 2020. Fear of Detection and Efficacy of Prevention: Leveraging Construal Level to Enhance Detection versus Prevention Message Effectiveness. Journal of Marketing Research.: 1-17.

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