Take Action

Home | Faculty & Research Overview | Research

Research Details

Turnaround Tales: Changing Employee Attitudes to Effect Organizational Change

Abstract

This case is used internally at Kellogg and is not available for public distribution.

Business history is replete with astonishing turnarounds: companies that escape from the brink of bankruptcy, abruptly transforming from unstable to solvent, even surpassing their competitors. In some cases, the reversal in trajectory reflects a clear change in product market strategy, such as when Steve Jobs returned to Apple in 1997. In others, such as Safelite AutoGlass, the change was propelled instead by a fundamental shift in employee attitudes and behaviors. Presented below are the tales of four such turnarounds, where the change in employee behavior was both sudden and coordinated, in some cases even setting a new standard of excellence for their industry.

Type

Case

Author(s)

Niko Matouschek, Luis Rayo, Katharine H. Kruse

Date Published

11/20/2020

Discipline

Strategy

Citations

Matouschek, Niko, Luis Rayo, and Katharine H. Kruse. Turnaround Tales: Changing Employee Attitudes to Effect Organizational Change. Case 5-420-759.

You must be a university instructor, corporate trainer, or Kellogg student or alumnus to request a preview.

REQUEST PREVIEW
KELLOGG INSIGHT

Explore leading research and ideas

Find articles, podcast episodes, and videos that spark ideas in lifelong learners, and inspire those looking to advance in their careers.
learn more

COURSE CATALOG

Review Courses & Schedules

Access information about specific courses and their schedules by viewing the interactive course scheduler tool.
LEARN MORE

DEGREE PROGRAMS

Discover the path to your goals

Whether you choose our Full-Time, Part-Time or Executive MBA program, you’ll enjoy the same unparalleled education, exceptional faculty and distinctive culture.
learn more

Take Action