Research Details

Memory-Based Versus On-Line Processing: Implications for Attitude Strength, Journal of Experimental Social Psychology

Type

Article

Author(s)

George Y Bizer, Zakary Tormala, Derek D. Rucker, Richard E. Petty

Date Published

2006

Citations

Bizer, Y George, Zakary Tormala, Derek D. Rucker, and Richard E. Petty. 2006. Memory-Based Versus On-Line Processing: Implications for Attitude Strength. Journal of Experimental Social Psychology. 42(5): 646-653.

KELLOGG INSIGHT

Explore leading research and ideas

Find articles, podcast episodes, and videos that spark ideas in lifelong learners, and inspire those looking to advance in their careers.

learn more

COURSE CATALOG

Review Courses & Schedules

Access information about specific courses and their schedules by viewing the interactive course scheduler tool.

LEARN MORE

DEGREE PROGRAMS

Discover the path to your goals

Whether you choose our Full-Time, Part-Time or Executive MBA program, you’ll enjoy the same unparalleled education, exceptional faculty and distinctive culture.

learn more

Take Action

Faculty

Kellogg / inspiring growth

Northwestern University

Northwestern University
Kellogg Policies

Take Action

Research Details

Explore leading research and ideas

Review Courses & Schedules

Discover the path to your goals

Take Action

Kellogg School of Management

© Kellogg School of Management