Kellogg School of Management at Northwestern University
☰

Take Action

Home | Faculty & Research Overview | Research

Research Details

Memory-Based Versus On-Line Processing: Implications for Attitude Strength, Journal of Experimental Social Psychology

Type

Article

Author(s)

George Y Bizer, Zakary Tormala, Derek D. Rucker, Richard E. Petty

Date Published

2006

Citations

Bizer, Y George, Zakary Tormala, Derek D. Rucker, and Richard E. Petty. 2006. Memory-Based Versus On-Line Processing: Implications for Attitude Strength. Journal of Experimental Social Psychology. 42(5): 646-653.

KELLOGG INSIGHT

Explore leading research and ideas

Find articles, podcast episodes, and videos that spark ideas in lifelong learners, and inspire those looking to advance in their careers.
learn more

COURSE CATALOG

Review Courses & Schedules

Access information about specific courses and their schedules by viewing the interactive course scheduler tool.
LEARN MORE

DEGREE PROGRAMS

Discover the path to your goals

Whether you choose our Full-Time, Part-Time or Executive MBA program, you’ll enjoy the same unparalleled education, exceptional faculty and distinctive culture.
learn more

Take Action

Kellogg School of Management
Northwestern University
2211 Campus Drive, Evanston, IL 60208
Directions
847.491.3300 | Contact
© Kellogg School of Management
Northwestern University
Kellogg Policies
© Kellogg School of Management Northwestern University All Rights Reserved. Kellogg Policies | Accessibility Feedback | Sitemap