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Research Details
Contingent Response to Self-Customization Procedures: Implications for Consumer Choice and Satisfaction, Journal of Marketing Research
Type
Article
Author(s)
Florian Zettelmeyer, Ravi Dhar, Ana Valenzuela
Date Published
2009
Citations
Zettelmeyer, Florian, Ravi Dhar, and Ana Valenzuela. 2009. Contingent Response to Self-Customization Procedures: Implications for Consumer Choice and Satisfaction. Journal of Marketing Research. 46(6): 754-63.
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