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Research Details
Behavioral Research in the 1990's, Marketing Research
Abstract
Focuses on the areas of potential behavioral research and its relation to consumer behavior. Sophistication of the marketing research; Development of theories on consumer behavior; Indication of topics for the research.
Type
Article
Author(s)
Date Published
1991
Citations
Blattberg, Robert. 1991. Behavioral Research in the 1990's. Marketing Research.(3): 12-24.
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