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Research Details

Behavioral Research in the 1990's, Marketing Research

Abstract

Focuses on the areas of potential behavioral research and its relation to consumer behavior. Sophistication of the marketing research; Development of theories on consumer behavior; Indication of topics for the research.

Type

Article

Author(s)

Robert Blattberg

Date Published

1991

Citations

Blattberg, Robert. 1991. Behavioral Research in the 1990's. Marketing Research. 3(3): 12-24.

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