The Effect of Limited Availability on Children's Consumption, Engagement, and Choice Behavior, Judgment and Decision Making
Three studies examine the effect of limited availability on the engagement, consumption, and choice behavior of four- to five-year old children. It is shown that children engage longer in an activity when the activity is presented as limited in time and consume more of a particular food when the food is presented as limited in quantity. It is also shown that the consumption ratio of a less preferred food to a more preferred one increases when the less preferred food is presented as limited in quantity. Finally, children are more likely to choose a less preferred option over a more preferred one when the less preferred option becomes less available.
Maimaran, Michal, and Yuval Salant. 2019. The Effect of Limited Availability on Children's Consumption, Engagement, and Choice Behavior. Judgment and Decision Making. 14(1): 72-79.LINK