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Research Details
Modeling the Evolution of Markets with Indirect Network Externalities: An Application to Digital Television, Marketing Science
Type
Article
Author(s)
Dipak C. Jain, Sachin Gupta, Mohanbir Sawhney
Date Published
1999
Citations
Jain, Dipak C., Sachin Gupta, and Mohanbir Sawhney. 1999. Modeling the Evolution of Markets with Indirect Network Externalities: An Application to Digital Television. Marketing Science. 18(3): 396-416.
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