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Modeling the Evolution of Markets with Indirect Network Externalities: An Application to Digital Television, Marketing Science
Dipak C. Jain, Sachin Gupta, Mohanbir Sawhney
Jain, Dipak C., Sachin Gupta, and Mohanbir Sawhney. 1999. Modeling the Evolution of Markets with Indirect Network Externalities: An Application to Digital Television. Marketing Science. 18(3): 396-416.
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