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Consumer Conviction and Commitment: An Appraisal-Based Framework for Attitude Certainty, Journal of Consumer Psychology
This paper explores consumers' commitment to and conviction
Derek D. Rucker, Zakary Tormala, Petty Richard, Brinol Pablo
Rucker, Derek D., Zakary Tormala, Petty Richard, and Brinol Pablo. 2014. Consumer Conviction and Commitment: An Appraisal-Based Framework for Attitude Certainty. Journal of Consumer Psychology. 24: 119-136.
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