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Research Details
Consumer Conviction and Commitment: An Appraisal-Based Framework for Attitude Certainty, Journal of Consumer Psychology
Abstract
This paper explores consumers' commitment to and conviction
Type
Article
Author(s)
Derek D. Rucker, Zakary Tormala, Petty Richard, Brinol Pablo
Date Published
2014
Citations
Rucker, Derek D., Zakary Tormala, Petty Richard, and Brinol Pablo. 2014. Consumer Conviction and Commitment: An Appraisal-Based Framework for Attitude Certainty. Journal of Consumer Psychology. 24: 119-136.
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