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Research Details

Consumer Conviction and Commitment: An Appraisal-Based Framework for Attitude Certainty, Journal of Consumer Psychology

Abstract

This paper explores consumers' commitment to and conviction

Type

Article

Author(s)

Derek D. Rucker, Zakary Tormala, Petty Richard, Brinol Pablo

Date Published

2014

Citations

Rucker, D. Derek, Zakary Tormala, Petty Richard, and Brinol Pablo. 2014. Consumer Conviction and Commitment: An Appraisal-Based Framework for Attitude Certainty. Journal of Consumer Psychology. 24: 119-136.

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