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Power and Action Orientation: Power as a Catalyst for Consumer Switching Behavior, Journal of Consumer Research
Building on an action-orientation perspective of power, orig
Yuewi Jiang, Lingjing Zhan, Derek D. Rucker
Jiang, Yuewi, Lingjing Zhan, and Derek D. Rucker. 2014. Power and Action Orientation: Power as a Catalyst for Consumer Switching Behavior. Journal of Consumer Research. 41: 183-196.
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