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Power and Action Orientation: Power as a Catalyst for Consumer Switching Behavior, Journal of Consumer Research
Abstract
Building on an action-orientation perspective of power, orig
Type
Article
Author(s)
Yuewi Jiang, Lingjing Zhan, Derek D. Rucker
Date Published
2014
Citations
Jiang, Yuewi, Lingjing Zhan, and Derek D. Rucker. 2014. Power and Action Orientation: Power as a Catalyst for Consumer Switching Behavior. Journal of Consumer Research. 41: 183-196.
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