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Research Details

Power and Action Orientation: Power as a Catalyst for Consumer Switching Behavior, Journal of Consumer Research

Abstract

Building on an action-orientation perspective of power, orig

Type

Article

Author(s)

Derek D. Rucker

Date Published

2014

Citations

Rucker, D. Derek. 2014. Power and Action Orientation: Power as a Catalyst for Consumer Switching Behavior. Journal of Consumer Research. 41: 183-196.

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