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Power and Action Orientation: Power as a Catalyst for Consumer Switching Behavior, Journal of Consumer Research

Abstract

Building on an action-orientation perspective of power, orig

Type

Article

Author(s)

Yuewi Jiang, Lingjing Zhan, Derek D. Rucker

Date Published

2014

Citations

Jiang, Yuewi, Lingjing Zhan, and Derek D. Rucker. 2014. Power and Action Orientation: Power as a Catalyst for Consumer Switching Behavior. Journal of Consumer Research. 41: 183-196.

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