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The Experience Versus The Expectations of Power: A Recipe for Altering the Effects of Power on Behavior, Journal of Consumer Research
Power transforms consumer behavior. This research introduces
Derek D. Rucker, Miao Hu, Adam Galinsky
Rucker, Derek D., Miao Hu, and Adam Galinsky. 2014. The Experience Versus The Expectations of Power: A Recipe for Altering the Effects of Power on Behavior. Journal of Consumer Research.: 381-396.
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