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The Experience Versus The Expectations of Power: A Recipe for Altering the Effects of Power on Behavior, Journal of Consumer Research

Abstract

Power transforms consumer behavior. This research introduces

Type

Article

Author(s)

Derek D. Rucker, Miao Hu, Adam Galinsky

Date Published

2014

Citations

Rucker, Derek D., Miao Hu, and Adam Galinsky. 2014. The Experience Versus The Expectations of Power: A Recipe for Altering the Effects of Power on Behavior. Journal of Consumer Research.: 381-396.

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