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The Experience Versus The Expectations of Power: A Recipe for Altering the Effects of Power on Behavior, Journal of Consumer Research
Abstract
Power transforms consumer behavior. This research introduces
Type
Article
Author(s)
Derek D. Rucker, Miao Hu, Adam Galinsky
Date Published
2014
Citations
Rucker, Derek D., Miao Hu, and Adam Galinsky. 2014. The Experience Versus The Expectations of Power: A Recipe for Altering the Effects of Power on Behavior. Journal of Consumer Research.: 381-396.
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