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Research Details
Investigating the Relationship Between the Content of Online Word of Mouth, Advertising, and Brand Performance, Marketing Science
Type
Article
Author(s)
Shyam Gopinath, Jacqueline Thomas, Lakshman Krishnamurthi
Date Published
2014
Citations
Gopinath, Shyam, Jacqueline Thomas, and Lakshman Krishnamurthi. 2014. Investigating the Relationship Between the Content of Online Word of Mouth, Advertising, and Brand Performance. Marketing Science. 33(2): 241-258.
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