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Research Details
Advertising in a Competitive Market: The Role of Product Standards, Customer Learning and Switching Costs,, Journal of Marketing Research
Type
Article
Author(s)
Eric T. Anderson, Duncan Simester
Date Published
2013
Citations
Anderson, Eric T., and Duncan Simester. 2013. Advertising in a Competitive Market: The Role of Product Standards, Customer Learning and Switching Costs,. Journal of Marketing Research.(4): 489-504.
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