Journal Article

Advertising in a Competitive Market: The Role of Product Standards, Customer Learning and Switching Costs,

Journal of Marketing Research
Author(s)

Eric T. Anderson

Duncan Simester

Date Published: 2013
Citations: Anderson, Eric T., Duncan Simester. 2013. Advertising in a Competitive Market: The Role of Product Standards, Customer Learning and Switching Costs,. Journal of Marketing Research. (4)489-504.