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Research Details
Purchasing Higher-Value, Higher-Price Offerings in Business Markets, Journal of Business-to-Business Marketing
Type
Article
Author(s)
James Anderson, Finn Wynstra
Date Published
2010
Citations
Anderson, James, and Finn Wynstra. 2010. Purchasing Higher-Value, Higher-Price Offerings in Business Markets. Journal of Business-to-Business Marketing. 17(1): 29-61.
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