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Home | Faculty & Research Overview | Research

Research Details

Purchasing Higher-Value, Higher-Price Offerings in Business Markets, Journal of Business-to-Business Marketing

Type

Article

Author(s)

James Anderson, Finn Wynstra

Date Published

2010

Citations

Anderson, James, and Finn Wynstra. 2010. Purchasing Higher-Value, Higher-Price Offerings in Business Markets. Journal of Business-to-Business Marketing. 17(1): 29-61.

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