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The Twelve Different Ways for Companies to Innovate, MIT Sloan Management Review

Abstract

The article presents a rigorous tool for measuring the level of innovation at any company with regard to all ways in which the company does business. It also provides a comprehensive view of all of the dimensions of the "business system" on which companies can innovate, broadening the innovation dialogue from products and technologies to all aspects of how companies do business.

Type

Article

Author(s)

Mohanbir Sawhney, Robert Wolcott, Inigo Arroniz

Date Published

2006

Citations

Sawhney, Mohanbir, Robert Wolcott, and Inigo Arroniz. 2006. The Twelve Different Ways for Companies to Innovate. MIT Sloan Management Review. 47(3): 75-81.

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