Northwestern Kellogg logo

Take Action

Home | Faculty & Research Overview | Research

Research Details

The Twelve Different Ways for Companies to Innovate, MIT Sloan Management Review

Abstract

The article presents a rigorous tool for measuring the level of innovation at any company with regard to all ways in which the company does business. It also provides a comprehensive view of all of the dimensions of the "business system" on which companies can innovate, broadening the innovation dialogue from products and technologies to all aspects of how companies do business.

Type

Article

Author(s)

Mohanbir Sawhney, Robert Wolcott, Inigo Arroniz

Date Published

2006

Citations

Sawhney, Mohanbir, Robert Wolcott, and Inigo Arroniz. 2006. The Twelve Different Ways for Companies to Innovate. MIT Sloan Management Review.(3): 75-81.

KELLOGG INSIGHT

Explore leading research and ideas

Find articles, podcast episodes, and videos that spark ideas in lifelong learners, and inspire those looking to advance in their careers.
learn more

COURSE CATALOG

Review Courses & Schedules

Access information about specific courses and their schedules by viewing the interactive course scheduler tool.
LEARN MORE

DEGREE PROGRAMS

Discover the path to your goals

Whether you choose our Full-Time, Part-Time or Executive MBA program, you’ll enjoy the same unparalleled education, exceptional faculty and distinctive culture.
learn more