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Research Details
The Elaboration Likelihood Model: Understanding Consumer Attitude Change
Type
Book Chapter
Author(s)
Jacob Teeny, Pablo Briñol, Richard E. Petty
Date Published
2016
Citations
Teeny, Jacob, Pablo Briñol, and Richard E. Petty. 2016. The Elaboration Likelihood Model: Understanding Consumer Attitude Change.: 390-410.
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