Jacob (Jake) Teeny is an Assistant Professor of Marketing at the Kellogg School of Management, specializing in the study of consumer behavior. Specifically, he researches the factors that affect the likelihood and influence of consumer word of mouth, the elements that make advertising more or less persuasive, and the psychological processes that shape the way people perceive themselves and others. To do this, he draws upon his expertise in the behavioral sciences to use a variety of methdological approaches -- experimental and longitudinal studies, text analysis, field research, and more -- in order to provide insight on questions valuable to both marketing academics and practitioners. With empirical research published in psychology and marketing journals and chapters in various handbooks, Jake aims to develop a scientific understanding of what makes companies, brands, and their products/services popular and influential.
In addition to Jake’s scholarly work, he regularly translates scientific findings for the public domain, where he has been featured on various media outlets, interviews, and online courses. He is also the author of the website, Everyday Psych, where he applies the findings from behavioral research to enhancing everyday life.
For more information about his work, creative projects, and free eBooks and classes, you can find more at www.everydaypsych.com.
Word of Mouth, Persuasion, Consumer Metacognition, Lay Theories, Ethical Consumerism
Advertising Strategy, Consumer Behavior