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Wisdom from Words: Marketing Insights from Text Analysis, Marketing Letters
Ashlee Humphreys, Jonah Berger, Grant Packard, Reihane Boghrati, Ming Hsu, Andrea Luangrath, Sarah Moore
Humphreys, Ashlee, Jonah Berger, Grant Packard, Reihane Boghrati, Ming Hsu, Andrea Luangrath, and Sarah Moore. 2023. Wisdom from Words: Marketing Insights from Text Analysis. Marketing Letters.
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