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Research Details
Wisdom from Words: Marketing Insights from Text Analysis, Marketing Letters
Type
Article
Author(s)
Ashlee Humphreys, Jonah Berger, Grant Packard, Reihane Boghrati, Ming Hsu, Andrea Luangrath, Sarah Moore
Date Published
2023
Citations
Humphreys, Ashlee, Jonah Berger, Grant Packard, Reihane Boghrati, Ming Hsu, Andrea Luangrath, and Sarah Moore. 2023. Wisdom from Words: Marketing Insights from Text Analysis. Marketing Letters.
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