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Results on the Standard Error of the Coefficient Alpha Index of Reliability, Marketing Science

Abstract

In this research, we investigate the behavior of Cronbach's Coefficient alpha and its new standard error. We systematically analyze the effects of sample size, scale length, strength of item inter-correlations, and scale dimensionality. The paper concludes with "Best Practices" recommendations.

Type

Article

Author(s)

Adam Duhachek, Anne Coughlan, Dawn Iacobucci

Date Published

2005

Citations

Duhachek, Adam, Anne Coughlan, and Dawn Iacobucci. 2005. Results on the Standard Error of the Coefficient Alpha Index of Reliability. Marketing Science. 24(2): 294-301.

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