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Focusing on the Reader: Engagement Trumps Satisfaction, Journalism and Mass Communications Quarterly
RachelDavis Mersey, Edward Malthouse, Bobby Calder
Mersey, RachelDavis, Edward Malthouse, and Bobby Calder. 2012. Focusing on the Reader: Engagement Trumps Satisfaction. Journalism and Mass Communications Quarterly. 89(4): 695-709.
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