Journal Article

Focusing on the Reader: Engagement Trumps Satisfaction

Journalism and Mass Communications Quarterly
Author(s)

RachelDavis Mersey

Edward Malthouse

Bobby Calder

Date Published: 2012
Citations: Mersey, RachelDavis, Edward Malthouse, Bobby Calder. 2012. Focusing on the Reader: Engagement Trumps Satisfaction. Journalism and Mass Communications Quarterly. (4)695-709.
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