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Marketing Leaders’ Guide to Analytics and AI

The influence of analytics is only getting stronger: is your organization prepared?

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Home | Faculty & Research Overview | Research

Research Details

Focusing on the Reader: Engagement Trumps Satisfaction, Journalism and Mass Communications Quarterly

Type

Article

Author(s)

RachelDavis Mersey, Edward Malthouse, Bobby Calder

Date Published

2012

Citations

Mersey, RachelDavis, Edward Malthouse, and Bobby Calder. 2012. Focusing on the Reader: Engagement Trumps Satisfaction. Journalism and Mass Communications Quarterly. 89(4): 695-709.

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