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Research Details
Focusing on the Reader: Engagement Trumps Satisfaction, Journalism and Mass Communications Quarterly
Type
Article
Author(s)
RachelDavis Mersey, Edward Malthouse, Bobby Calder
Date Published
2012
Citations
Mersey, RachelDavis, Edward Malthouse, and Bobby Calder. 2012. Focusing on the Reader: Engagement Trumps Satisfaction. Journalism and Mass Communications Quarterly.(4): 695-709.
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