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Research Details

SpotHero: Driving Growth in the Startup World

Abstract

Holding up his iPhone to the sensor at the exit of his office’s parking garage, Elan Mosbacher waited for the gate to rise, then emerged onto LaSalle Street just north of Chicago’s Loop. In the canyon of skyscrapers, he subconsciously tracked buildings with “Parking” signs, noting which were SpotHero partners and which the company had yet to crack. His mind was occupied with the meeting he just left as he rushed home to get his two young children to bed.

Type

Case

Author(s)

Kevin McTigue, Elan Mosbacher

Date Published

04/24/2020

Discipline

Marketing

Citations

McTigue, Kevin, and Elan Mosbacher. SpotHero: Driving Growth in the Startup World. Case 5-120-008.

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