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To Land Top Jobs, Women Need Different Types of Networks than Men

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Home | Faculty & Research Overview | Research

Research Details

Brand Positioning

Abstract

This chapter discusses key concepts related to brand positioning.

Type

Book Chapter

Author(s)

Alice M. Tybout, Brian Sternthal

Date Published

2005

Citations

Tybout, M. Alice, and Brian Sternthal. 2005. Brand Positioning.

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