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Research Details
Individual Marketing with Imperfect Targetability, Marketing Science
Abstract
Winner of the Frank M. Bass Award and the John D.C. Little Award
Type
Article
Author(s)
Yuxin Chen, Chakravarthi Narasimhan, Z.John Zhang
Date Published
2001
Citations
Chen, Yuxin, Chakravarthi Narasimhan, and Z.John Zhang. 2001. Individual Marketing with Imperfect Targetability. Marketing Science. 20(1): 23-41.
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