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Individual Marketing with Imperfect Targetability, Marketing Science
Winner of the Frank M. Bass Award and the John D.C. Little Award
Yuxin Chen, Chakravarthi Narasimhan, Z.John Zhang
Chen, Yuxin, Chakravarthi Narasimhan, and Z.John Zhang. 2001. Individual Marketing with Imperfect Targetability. Marketing Science. 20(1): 23-41.
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