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Research Details

Cross-Market Network Effect with Asymmetric Customer Loyalty: Implications for Competitive Advantage, Marketing Science

Type

Article

Author(s)

Yuxin Chen, Jinhong Xie

Date Published

2007

Citations

Chen, Yuxin, and Jinhong Xie. 2007. Cross-Market Network Effect with Asymmetric Customer Loyalty: Implications for Competitive Advantage. Marketing Science. 26(1): 52-66.

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