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The Harder We Fall: The We Company's 2019 IPO Fiasco

Abstract

The case describes WeWork's by-now infamous fall from grace during the turbulent fall of 2019. Governance, financial strategy, and ethics are all themes that lurk in the background. WeWork had been a dominant player in the co-working office space market and had tried to create an ecosystem that allows tenants of its office space to collaborate easily with one another, as well as one that offers third-party services. The case allows instructors to discuss commercialization strategies, boundaries of the firm, and issues related to investors in private versus public markets.

Type

Case

Author(s)

Sarit Markovich, Evan Meagher

Date Published

04/24/2020

Discipline

Strategy

Citations

Markovich, Sarit, and Evan Meagher. The Harder We Fall: The We Company's 2019 IPO Fiasco. Case 5-120-001.

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