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Research Details

A Vision of Theory, Research, and the Future of Business Schools, Journal of the Academy of Marketing Science

Type

Article

Author(s)

Bobby Calder, Alice M. Tybout

Date Published

2000

Citations

Calder, Bobby, and Alice M. Tybout. 2000. A Vision of Theory, Research, and the Future of Business Schools. Journal of the Academy of Marketing Science. 27(3): 359-366.

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