Architect & Artist, Kellogg Markets and Customers Initiative
Piercing silos and leading cultural change, as Jim Stengel did for seven years as CMO at Procter & Gamble, is now "a huge piece" of this demanding new dual role for CMOs.
Gregory Carpenter, Thomas Hayes
Carpenter, Gregory, and Thomas Hayes. 2017. Architect & Artist. Kellogg Markets and Customers Initiative.