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Research Details
Architect & Artist, Kellogg Markets and Customers Initiative
Abstract
Piercing silos and leading cultural change, as Jim Stengel did for seven years as CMO at Procter & Gamble, is now "a huge piece" of this demanding new dual role for CMOs.
Type
Article
Author(s)
Gregory Carpenter, Thomas Hayes
Date Published
2017
Citations
Carpenter, Gregory, and Thomas Hayes. 2017. Architect & Artist. Kellogg Markets and Customers Initiative.
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