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Research Details

Marketing Modeling Reality and the Realities of Marketing Modeling, Marketing Letters

Type

Article

Author(s)

Anne Coughlan, Chan S Choi, Wujin Chu, Charles A. Ingene, Sridhar Moorthy, Paddy Padmanabhan, Jagmohan S. Raju, David Soberman, Richard Staelin, Z.John Zhang

Date Published

2010

Citations

Coughlan, Anne, Chan S Choi, Wujin Chu, Charles A. Ingene, Sridhar Moorthy, Paddy Padmanabhan, Jagmohan S. Raju, David Soberman, Richard Staelin, and Z.John Zhang. 2010. Marketing Modeling Reality and the Realities of Marketing Modeling. Marketing Letters. 21(3): 317-333.

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