Take Action
Home | Faculty & Research Overview | Research
Research Details
Bringing us Together or Driving us Apart: The Effect of Soliciting Consumer Input on Consumers, Journal of Consumer Research
Type
Article
Author(s)
Wendy Liu, David Gal
Date Published
2011
Citations
Liu, Wendy, and David Gal. 2011. Bringing us Together or Driving us Apart: The Effect of Soliciting Consumer Input on Consumers. Journal of Consumer Research.(2): 242-259.
KELLOGG INSIGHT
Explore leading research and ideas
Find articles, podcast episodes, and videos that spark ideas in lifelong learners, and inspire those looking to advance in their careers.
learn more
COURSE CATALOG
Review Courses & Schedules
Access information about specific courses and their schedules by viewing the interactive course scheduler tool.
LEARN MORE
DEGREE PROGRAMS
Discover the path to your goals
Whether you choose our Full-Time, Part-Time or Executive MBA program, you’ll enjoy the same unparalleled education, exceptional faculty and distinctive culture.
learn more