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Research Details

Bringing us Together or Driving us Apart: The Effect of Soliciting Consumer Input on Consumers, Journal of Consumer Research

Type

Article

Author(s)

Wendy Liu, David Gal

Date Published

2011

Citations

Liu, Wendy, and David Gal. 2011. Bringing us Together or Driving us Apart: The Effect of Soliciting Consumer Input on Consumers. Journal of Consumer Research. 38(2): 242-259.

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