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Consumer and Managerial Goals in Assortment Choice and Design, Marketing Letters
Alexander Chernev, Ulf Bockenholt, Kate Bundorf, Michaela Dragasnka, Ryan Hamilton, Robert Meyer, Klaus Wertenbroch
Chernev, Alexander, Ulf Bockenholt, Kate Bundorf, Michaela Dragasnka, Ryan Hamilton, Robert Meyer, and Klaus Wertenbroch. 2014. Consumer and Managerial Goals in Assortment Choice and Design. Marketing Letters.
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