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Research Details
MRT Micro: The CardioScope
Abstract
Jan Bakke, founder and chairman of Norway based MRT was planning U.S. market entry strategy for CardioScope - its electrocardiograph system. How could MRT get a foothold in the U.S. market against competitors who had been around for 50 years? How could he ensure that MRT would be able to defend itself once it entered the market? What segments should it target and how should it position itself?
Type
Case
Author(s)
Mohanbir Sawhney, Benjamin Hill, John Miller, Peter Nylund, West Robbins, Richard Wharton, Severine Borut-Zaslavoglou
Date Published
01/01/1996
Citations
Sawhney, Mohanbir, Benjamin Hill, John Miller, Peter Nylund, West Robbins, Richard Wharton, and Severine Borut-Zaslavoglou. MRT Micro: The CardioScope. Case 5-104-036 (KEL099).
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