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Be Careful of What You Imagine, It Might Stick With You. Can Product Evaluations Induced by Mental Imagery Be Discounted?
Max Ostinelli, Ulf Bockenholt
Ostinelli, Max, and Ulf Bockenholt. 2011. Be Careful of What You Imagine, It Might Stick With You. Can Product Evaluations Induced by Mental Imagery Be Discounted?.
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