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Research Details
Be Careful of What You Imagine, It Might Stick With You. Can Product Evaluations Induced by Mental Imagery Be Discounted?
Type
Working Paper
Author(s)
Max Ostinelli, Ulf Bockenholt
Date Published
2011
Citations
Ostinelli, Max, and Ulf Bockenholt. 2011. Be Careful of What You Imagine, It Might Stick With You. Can Product Evaluations Induced by Mental Imagery Be Discounted?.
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