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The Effects of Regulatory Depletion on Attitude Certainty, Journal of Marketing Research
EchoWan Wen, Derek D. Rucker, Zakary Tormala, Joshua Clarkson
Wen, EchoWan, Derek D. Rucker, Zakary Tormala, and Joshua Clarkson. 2010. The Effects of Regulatory Depletion on Attitude Certainty. Journal of Marketing Research. 47: 531-41.
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