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Conceptualizing and Measuring Magazine Experiences and Readership, Worldwide Readership Research Symposia
Edward Malthouse, Bobby Calder, Wayne Eadie
Malthouse, Edward, Bobby Calder, and Wayne Eadie. 2003. Conceptualizing and Measuring Magazine Experiences and Readership. Worldwide Readership Research Symposia. 11: 285-306.
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