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Research Details

Conceptualizing and Measuring Magazine Experiences and Readership, Worldwide Readership Research Symposia

Type

Article

Author(s)

Edward Malthouse, Bobby Calder, Wayne Eadie

Date Published

2003

Citations

Malthouse, Edward, Bobby Calder, and Wayne Eadie. 2003. Conceptualizing and Measuring Magazine Experiences and Readership. Worldwide Readership Research Symposia. 11: 285-306.

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