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Research Details

Assortment and Variety-Seeking in Consumer Choice, Advances in Consumer Research

Abstract

This study demonstrates that choice among assortments is a function of consumers' decision focus and, in particular, the degree to which the subsequent task of making a choice from the selected assortment is salient to consumers.

Type

Article

Author(s)

Alexander Chernev, Leigh McAlister

Date Published

2005

Citations

Chernev, Alexander, and Leigh McAlister. 2005. Assortment and Variety-Seeking in Consumer Choice. Advances in Consumer Research. 32(1): 119-121.

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