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Research Details
Assortment and Variety-Seeking in Consumer Choice, Advances in Consumer Research
Abstract
This study demonstrates that choice among assortments is a function of consumers' decision focus and, in particular, the degree to which the subsequent task of making a choice from the selected assortment is salient to consumers.
Type
Article
Author(s)
Date Published
2005
Citations
. 2005. Assortment and Variety-Seeking in Consumer Choice. Advances in Consumer Research.(1): 119-121.
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