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Research Details

Creating Market Orientation: A Longitudinal, Multi-firm, Grounded Analysis of Cultural Transformation, Journal of Marketing

Type

Article

Author(s)

Gary Gebhardt, Gregory Carpenter, John F. Sherry

Date Published

2006

Citations

Gebhardt, Gary, Gregory Carpenter, and John F. Sherry. 2006. Creating Market Orientation: A Longitudinal, Multi-firm, Grounded Analysis of Cultural Transformation. Journal of Marketing. 66(4): 37-55.

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